Hillbrush announces new partnership with ATPGroup

Hillbrush Inc is delighted to announce a new collaboration with ATPGroup to provide specialist color-coded cleaning tools for producers of wine, beer, juice, and other beverages, as well as food and pharmaceutical production facilities.

ATPGroup is leading supplier to the US wine, beer, food, and pharmaceutical markets, offering an unparalleled range of high-quality products and services including winemaking and cellar products, brewery supplies, glassware, production equipment, cleaning and sanitation solutions, parts and servicing, mobile services, tartaric acid, cream of tartar, and Rochelle salt. With warehouses across the country, ATPGroup is strategically located to serve customers throughout the U.S., Canada, and Mexico.

The partnership between Hillbrush and ATPGroup will help customers increase productivity, reduce costs, and save time by using effective cleaning equipment.

ATPGroup’s Cleaning & Sanitation Program was formally launched in 2019 in response to the FDA’s Food Safety Modernization Act (FSMA), which shifted the nation’s food and beverage safety system from responding to foodborne illness to preventing it with proper cleaning and sanitation protocols. Specific FSMA guidelines, including Good Manufacturing Practices, now apply to all beverage production facilities, including wineries. ATPGroup’s longevity in the food industry, combined with the company’s in-house preventative controls expertise, made the company uniquely qualified to develop comprehensive solutions for the beverage industry as well. The launch proved prescient when the COVID-19 pandemic hit, driving rapid growth in the program.

Hillbrush is a global leader in cleaning and hygiene tools and has set the benchmark for quality and innovation in the food processing, commercial, agricultural, and healthcare industries in over 90 countries. From hand brushes, brooms, and floor scrubbers to squeegees, tank brushes, and shovels, most of their products are made with materials approved by the FDA for food contact and come in a variety of colors to assist with the color coding and HACCP compliance required in food and beverage production facilities.

“We are thrilled to collaborate with Hillbrush, as their top-of-the-line products round out the rest of our Cleaning & Sanitation portfolio, allowing us to offer a truly complete cleaning solution and one-stop-shop to our customers,” said John Plato, ATPGroup’s Cleaning & Sanitation Specialist.

“The partnership with ATPGroup,” adds Peter Coward, VP of Operations at Hillbrush, “gives us the opportunity to positively impact how wineries, breweries, and other beverage producers go about the important area of cleaning.”