After the challenging period of restrictions experienced over the past couple of years, Hillbrush was thrilled to return to Interclean Amsterdam, reconnecting with the global cleaning and hygiene community in person. The event marked a significant return to normalcy, providing a much-needed opportunity for face-to-face interaction with both long-standing customers and new potential partners. The energy and enthusiasm at the event were palpable, signaling a renewed sense of optimism and collaboration within the industry.
nterclean Amsterdam holds its position as the world's leading platform for professionals dedicated to cleaning and hygiene. This prestigious event serves as a comprehensive showcase, offering a complete overview of the latest products, services, and innovations from the world’s most influential companies in the sector. From May 10th to 13th, 2022, the RAI Amsterdam exhibition center transformed into the undisputed capital of cleaning and hygiene, attracting industry leaders, experts, and professionals from around the globe.
Hillbrush’s presence at Interclean was not merely a return to the familiar; it was an opportunity to demonstrate the company’s ongoing commitment to innovation and product development. The Hillbrush stand showcased a range of both new and improved products, designed to meet the evolving needs of the cleaning and hygiene industry. Among the highlights was the Grippy Scrubbing Brush, a product designed with enhanced ergonomics and functionality for improved cleaning performance.
Beyond showcasing existing products, Hillbrush also took the opportunity to unveil several prototypes. This strategic move generated considerable interest and sparked numerous positive conversations with customers. The ability to directly engage with customers and gather feedback on these prototypes proved invaluable. The insights gained from these interactions will directly inform future design and development decisions, ensuring that Hillbrush continues to create products that are both effective and tailored to the specific needs of the market.
Tim Furniss, Hillbrush Category Manager, reflected on the success of the company’s participation at Interclean, stating, “Interclean was certainly a very productive trip for Hillbrush this year.” He highlighted not only the positive reception of the innovative products showcased on the Hillbrush stand but also the significant benefits derived from exploring the wider exhibition. “As well as the great response we had to the focus on innovation on our own stand, it was really beneficial to ‘walk the show’ too, to see competitor products and market trends,” explained Mr. Furniss. This active engagement with the broader exhibition allowed Hillbrush to gain valuable insights into the competitive landscape and identify emerging trends shaping the industry.
“Interclean was certainly a very productive trip for Hillbrush this year,” explains Tim Furniss, Hillbrush Category Manager.
“As well as the great response we had to the focus on innovation on our own stand, it was really beneficial to ‘walk the show’ too, to see competitor products and market trends. From a personal perspective, it was refreshing to be able to meet both current and potential suppliers in person after the restrictions of the last few years. Interclean was buzzing, and we have some very exciting opportunities to explore as a result”.
So impressed were the team that we've already booked our place at the next Interclean, 14-17 May 2024.
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