The year 2020 presented unprecedented challenges, ushering in a "strange new world" that profoundly impacted both personal and professional lives. The restrictions imposed to mitigate the spread of the pandemic, including limitations on gatherings, social distancing protocols, and mandatory mask-wearing, necessitated a significant shift in how businesses operated, particularly for sales and marketing teams. With traditional avenues for promotion and networking, such as exhibitions and trade shows, being largely cancelled worldwide, the reliance on technology to connect with audiences and disseminate information became paramount. The events industry, facing an existential crisis, responded by embracing interactive virtual experiences, offering a digital alternative for industry peers to network, showcase their products and services, and share knowledge.
In this context of rapid adaptation and digital transformation, Hillbrush embraced the opportunity to participate in Cleaning Interactive, a virtual showcase dedicated to the cleaning and hygiene industry, held on October 6th and 7th, 2020. This online event provided a valuable platform for Hillbrush to connect with a global audience and demonstrate its commitment to innovation and best practices in the field of cleaning and hygiene.
Rob James, Head of Sales at Hillbrush, played a key role in the company's participation, delivering a compelling presentation on the crucial topic of "Targeted hygiene – cleaning for the future." He was joined by Lisa Brian from Addmaster, a leading provider of antimicrobial additives, further enhancing the expertise and insights shared during the session. The collaboration with Addmaster underscored the importance of partnerships in driving innovation and developing comprehensive hygiene solutions.
The presentation addressed the fundamental requirement of cleaning for all companies, regardless of their size or sector. It acknowledged the ongoing tension between the pressures of time and cost efficiency and the increasing demands of customers and third-party audits. In this complex landscape, the need for businesses to stay abreast of the latest technologies, scientific advancements, and effective cleaning methodologies is more critical than ever.
The core message of the presentation focused on the crucial distinction between simply "clean" surfaces and truly "hygienic" surfaces. While a surface may appear visually clean, it may still harbor harmful microorganisms that pose a risk to health and safety. Rob James and Lisa Brian explored this critical difference, explaining how innovative technologies can effectively eliminate these microorganisms and create genuinely hygienic environments.
The presentation specifically addressed the needs of both the food industry and the general public. In the food industry, maintaining impeccable hygiene is paramount to ensuring food safety and preventing contamination. The speakers discussed how targeted hygiene strategies, combined with advanced cleaning technologies, can minimize risks and protect consumers. For the general public, the presentation highlighted the importance of effective cleaning practices in homes, workplaces, and public spaces to promote health and well-being.
By participating in Cleaning Interactive, Hillbrush demonstrated its commitment to staying at the forefront of the cleaning and hygiene industry. The virtual event provided a valuable opportunity to share expertise, connect with industry peers, and showcase the company's innovative solutions for a cleaner, healthier future. The focus on targeted hygiene and the distinction between clean and hygienic surfaces underscored Hillbrush’s dedication to providing effective, science-based solutions for a world increasingly focused on health and safety.
The recording of the presentation is below:
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